At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Grey London Promotes Laura Jordan Bambach as President
Grey London has promoted chief creative officer Laura Jordan Bambach to president, as noted by Campaign Live. Jordan Bambach, who joined Grey less than a year ago, will continue to serve as CCO of the UK operation while taking a larger role within the agency. She will work alongside Javier Campopiano, creative chairman in London and chief creative officer of Grey Europe.

2. INOX inks deal with Manyavar
INOX Leisure has signed a pan-India cinema advertising deal with ethnic wear brand, Manyavar. With this partnership, Manyavar will promote its entire range of men’s ethnic fashion wear, along with its sub-brands Mohey and Mebaz. As per exchange4media, the deal signals the revival of cinema advertising, which had suffered immensely as the cinema industry had to shut operations for a period of more than 8 months due to a COVID-induced lockdown.

3. BookMyShow Rolls Out ‘BookMyShowStream’
BookMyShow has rolled out ‘BookMyShow Stream’ – a transaction video-on-demand (TVOD) streaming platform. With over 600 movie titles, BookMyShow Stream will feature a curated library of films and content from around the world along with India that users can rent or buy. According to afaqs, it will be available for viewing on BookMyShow’s mobile app and website as well as Apple TV, Android TV, Firestick, Chromecast and desktop browsers.

4. Domino’s Launches Hindi Version App
Pizza chain Domino’s has launched a Hindi version of its food ordering app. The Hindi interface of the app was piloted in November and subsequently rolled out in the third quarter of the current financial year. As per livemint, Domino’s could offer more languages in future.