Top News:

1. Nielsen One Ads to launch on Jan 11
Nielsen’s much-anticipated cross-platform measurement solution, Nielsen One Ads, will be rolled out to the market on January 11. It aims to provide a consistent way to measure audiences across platforms as viewership shifts away from linear TV, towards digital.

2. DD, AIR get Rs 2,500 cr for upgradation of infrastructure
Information and Broadcasting Minister Anurag Thakur announced the Central Sector ‘Broadcasting Infrastructure and Network Development (BIND)’ scheme with an outlay of Rs 2,539.61 crore up to 2025-26, which was approved by the CCEA.

3. Cipla Health launches skincare brand – ‘Rivela Dermascience’
Rivela Dermascience aims to bring together Cipla’s legacy of trust and care with the advancements in dermatological research.

4. Sagarika Bhattacharya joins TMRW
Sagarika Bhattacharya has joined TMRW an Aditya Birla Venture, as the head for Corporate Communication. She will be responsible for the overall reputation management of the company.

5. Nasheet Shadani launches ‘Nash8’
Nasheet Shadani, the former Creative Strategist at Meta, has announced his decision to go independent and launch his own creative studio – ‘Nash8’ – a multi-disciplinary creative studio specialising in advertising, design, technology, and mobile-first storytelling.