At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. JSW Group Continues Principal Sponsorship Deal with Delhi Capitals

Delhi Capitals has announced the JSW Group as the team’s principal sponsor for the years 2021–2023. Through this association, the JSW insignia will be sported on the front of the team’s jersey and complemented by in-stadia branding of the diverse JSW product portfolio during the tournament. As reported by The Economic Times, the group first came on board as the team’s principal sponsor in 2020.

2. CavinKare Appoints Amlan Pati as Digital Marketing Head

FMCG company CavinKare has appointed Amlan Pati as digital marketing head. According to afaqs, he will be responsible for multiple categories including personal care, dairy, food and beverages. Prior to his latest assignment, Pati was digital director at realme India.

3. PhonePe Pledges to Increase Female Representation

Digital payment firm PhonePe has pledged to increase female representation in its two senior most leadership roles, including directors and vice presidents, from 16% to 25% by December 2021. As per livemint, this is part of a new Diversity & Inclusion (D&I) charter, adopted by the company to create a more inclusive workforce. The first phase of the charter will include focusing on gender, sexual orientation and people with disability, while identifying specific actions in each of these areas to push inclusion.

4. Wondrlab Appoints Sweety Advani as CFO

Wondrlab has appointed Sweety Advani as its chief financial officer. She will be based in Mumbai and will report to Saurabh Varma, founder and CEO at Wondrlab. As noted by campaign India, Advani’s last stint was with the Publicis Groupe, where she was the finance director for South Asia.