At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Paramount+ eyeing India launch in 2023
Paramount+ will launch in India in partnership with Viacom18, as part of a recently announced agreement, and is poised to participate in this fast-growing market.

2. DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business-North
DDB Mudra Group has appointed Aniruddha Deb as Executive Vice President & Head of Business – North. In his new role, Deb will lead the integrated business between DDB Mudra and 22feet Tribal Worldwide in the North office.

3. Sources: Google names new Head of Public Policy for India
Google has appointed Archana Gulati, former Joint Secretary of Niti Aayog, as Head of Public Policy for India, media networks have reported. Before stepping down in April last year, Gulati was handling digital communications policy at Niti Aayog.

4. Key Moments in YouTube analytics
YouTube has announced the launch of Key Moments in YouTube analytics on mobile, along with new updates for creator channels such as pre-publish checks for copyright claims and ad suitability.

5. Twitter announces new partnerships
Twitter announced a deal with hip hop-focused publisher Revolt, renewed partnerships with publishers including Condé Nast, Essence, E! News, Fox Sports and the WNBA.