At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Today’s Top Stories:

1. BCCI Officially Suspends IPL Title Sponsorship

The BCCI has officially suspended the IPL title sponsorship deal with Chinese mobile phone company, Vivo for the event’s upcoming edition. As reported by The Economic Times, The BCCI sent out a one-line statement today, without giving any details, to say that Vivo will not be associated with the IPL this year. The two parties are now reportedly working out a plan in which Vivo might come back for a fresh three-year period starting 2021 on revised terms.

2. MediaMonks Appoints Karan Amin As Creative Director, India

MediaMonks, the content practice of S 4 Capital, has appointed Karan Amin as Creative Director, India. Operating from MediaMonks’ Delhi office, Karan’s role will be critical in guiding and transitioning brands’ digital journey. As per exchange4media, Karan will lead the digital creative mandate for Indian and International clients looking for brand solutions across platforms and mediums.

3. Paytm Appoints Bhavesh Gupta As CEO Of Paytm’s Lending Business

Paytm has appointed Bhavesh Gupta, as Chief Executive Officer of the company’s lending business. Under his leadership, the company will continue to simplify, innovate, and bring new credit products to millions of Indians & SMEs in partnerships with other banks and NBFCs. As noted by exchange4media, Bhavesh will be reporting to Amit Nayyar, President at Paytm.

4. Google Deletes More Than 2500 YouTube Channels Tied To China

Google has deleted more than 2,500 YouTube channels tied to China as part of its effort to weed out disinformation on the video-sharing platform, as mentioned by livemint. Google said that the channels were removed between April and June “as part of our ongoing investigation into coordinated influence operations linked to China.” The channels generally posted “spammy, non-political content,” but a small subset touched on politics.