At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Hero MotoCorp Appoints Vijay Thomas as Lead Marketing – Premium Segment
Hero MotoCorp has appointed Vijay Thomas as Lead Marketing – Premium Segment. As per exchange4media, Thomas joins the company from Harley-Davidson where he was the Lead Marketing for the Indian market. At Harley-Davidson, Thomas spent close to a decade having joined the company in November 2011.

2. Moët Hennessy India Appoints Ipsita Das as Managing Director, India
Moët Hennessy India, a part of French conglomerate LVMH – Moët Hennessy Louis Vuitton, has appointed Ipsita Das as Managing Director, India. As noted by exchange4media, Das is tasked with driving strategic initiatives to grow and strengthen the business of Moët Hennessy brands in the Indian market. Moët Hennessy’s portfolio includes Dom Pérignon, Moët & Chandon, Veuve Clicquot, Hennessy, Glenmorangie, Belvedere and Chandon.

3. boAt Secures $100 million Funding from Warburg Pincus
Electronics and lifestyle startup, boAt, has secured $100 million in PE funding from New York-headquartered private equity firm, Warburg Pincus. According to TechCrunch, boAt commands over 30% of the wearable market in India and is the fifth-largest brand globally in the category. The startup clocked revenue of more than $95 million in the financial year that ended in March last year and expects to double this by the current financial year.

4. Infiniti Mall Awards Digital Mandate to Spicetree Design
Infiniti Mall has awarded its digital marketing mandate to Spicetree Design Agency. According to The Economic Times, the agency will be designing and implementing a comprehensive digital marketing strategy for the company. Spicetree Design Agency will manage the complete digital marketing portfolio for Infiniti Mall, which includes engaging prospects on social media platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube.