At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Publicis Groupe Acquires Tremend
Publicis Groupe has announced the acquisition of Tremend, an independent software engineering company in Central and Eastern Europe. Tremend will serve as the newest global delivery centre for Publicis Sapient. As per branding in Asia, its current client roster includes companies such as Carrefour, ING and Orange.
2. Voot Appoints Shruti Tyagi as Senior Director – Marketing
Voot has appointed Shruti Tyagi as Senior Director – Marketing, reports exchange4media. Prior to Voot, she was brand and marketing Lead at Discovery Communications India. She has also worked with Zee Entertainment as Brand Manager – Hindi Movie Cluster.
3. Rajiv Banerjee Joins Piramal Enterprises as Group Head – Corporate Communications
Rajiv Banerjee has joined Piramal Enterprises as Group Head – Corporate Communications. His previous stint was with HDFC Bank where he worked for more than nine years. He has also worked with media organizations like Economic Times, Brand Equity, Financial Express and more.
4. Grapes Appoints Partha Sengupta as Creative Director
Grapes has appointed Partha Sengupta as Creative Director. He will be responsible for the agency’s creative output for brands and will supervise creative teams, assist in campaign conceptualisation, and will overlook art and creative teams, respectively. Prior to this, he was associated with Wunderman Thompson as a senior creative director for more than three years.
5. The Coco-Cola Company Appoints Reenav Modi as Head of Media, South Africa
The Coca-Cola Company has appointed Reenav Modi as head of media for South Africa. Reenav joins the company from Mediacom South Africa. At Coca-Cola, he will be part of the IMX team and will be responsible for managing relationship with the media agency and ensuring media is one of the key levers to drive business growth.
