At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Thums Up Announces Worldwide Partnership with Olympic Games

Thums Up has announced its worldwide partnership with the Olympic Games to be held in Tokyo. As per The Economic Times, Thums Up will be unveiling a campaign which will entail a series of video content along with marketing stories for digital and social media, keeping audiences connected with the Olympic Games in real time.

2. Coca-Cola Appoints Aditi Anand as Head of Creative Strategy

Coca-Cola has appointed Aditi Anand as the head of creative strategy of Coke for India and South-West Asia. As reported by The Economic Times, Anand was previously with HMD Global as head of media and digital marketing. She has also worked with Flipkart, Bharti Airtel, and Micromax Informatics in the past.

3. ASCI & FSSAI Partner to Tackle Misleading F&B Ads

The Advertising Standards Council of India (ASCI) has signed an agreement with the Food Safety and Standards Authority of India (FSSAI) to safeguard consumers against misleading claims in food and beverage (F&B) advertisements. As per the agreement, ASCI will identify advertisements which prima facie violate provisions of Food Safety and Standards (Advertising and Claims) Regulations, 2018, and FSSAI would further investigate these. As per exchange4media, ASCI will also set up a three-member expert panel to evaluate F&B advertising.

4. Future Generali India Life Insurance Elevates Ashish Tiwari to CMO

Future Generali India Life Insurance has elevated Ashish Tiwari to chief marketing officer. In his new role, Tiwari will be leading brand, engagement and digital for the life insurer. Prior to this, Tiwari was vice president – marketing and digital at the company.

5. Leo Burnett India Appoints Niket Kumar as EVP & Head – Digital, Mumbai

Leo Burnett India has appointed Niket Kumar as executive vice president and head – digital, Leo Burnett Mumbai. As per campaign India, Kumar will be responsible for leading growth of the Mumbai office. He moves from Aditya Birla Capital where he was heading product, channel and customer life cycle marketing for its life insurance business