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Melt Update | 6 June | Adobe appoints new Marketing Head for India and MORE

melt, June 6, 2022

Meanwhile, Wondrlab has acquired Neon, a performance marketing agency.

Top News:

1. Adobe appoints new Marketing Head for India
Adobe has announced the appointment of Anindita Das Veluri as Head of Marketing for Adobe India. Anindita will report to Adobe Asia Pacific (APAC) Marketing Vice President Duncan Egan.

2. Hindi GEC ‘Atrangii’ to launch today
Hindi general entertainment channel ‘Atrangii’ will launch on Monday, June 6. Backed by Vibhu Agarwal, the channel will feature programming line-up from 7 pm in the evening to 11.30 pm at night.

3. New design agency LittleGiant launched
Former WPP/Wunderman Thompson veterans Siddhartha Vinchurkar, Robin Bade and Kasper Hilden have launched their design agency: ‘LittleGiant’. The agency, or the ‘Anti-Agency’, is a riot of creators, believers and make-believers.”

4. Wondrlab acquires Neon
Wondrlab has acquired Neon, a performance marketing agency. Neon uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns.

5. Layer’r Shot says ads ‘wrongly perceived by some’
A statement released by Layer’r SHOT says, “We never intended to hurt anyone’s sentiments or feelings or outrage any women’s modesty or promote any sort of culture, as wrongly perceived by some.”