At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Invesco to offload 7.8% stake in Zee
Post the completion of the bookbuild, Invesco will continue to own an 11% stake in Zee. The company has also reaffirmed its support for the Zee-Sony merger.

2. Rediffusion names Pramod Sharma as NCD
Rediffusion has enhanced its creative leadership by elevating Pramod Sharma to the position of National Creative Director. He was earlier Executive Creative Director, Mumbai.

3. Aditya Mehendale elevated to NCD at Schbang
Schbang has elevated Aditya Mehendale as the National Creative Director. He will be overlooking the creative product across India for Schbang and actively play a role in maintaining synergies across the north and south geographies of the company.

4. Disney+ Hotstar launches new subscription plan
Disney+ Hotstar launched a three-month mobile subscription plan priced at Rs 149. The subscribers of this plan will get access to all the Disney+ Hotstar content.

5. ASCI: IPL promo feat. Dhoni violates code
The Advertising Standards Council of India (ASCI) has asked the IPL to withdraw the promos featuring MS Dhoni. The council found the promo in violation of the ASCI Code as it glorifies violation of traffic rules.