At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Of The Day:
1.Whatsapp sets limits on forwarded messages
WhatsApp will place new limits on the forwarding of messages, according to Techcrunch. Starting today, messages that have been identified as ‘highly forwarded’ — sent through a chain of five or more people — can only be forwarded to a single person. This is the latest movement by Facebook-owned instant messaging service to curtail the spread of misinformation.
2.L’Oréal promotes Shelly Chiang to CMO for APAC
L’Oréal has elevated Shelly Chiang to its CMO of Asia Pacific, as reported by Marketing Interactive. Prior to this, Chiang was the digital director of Asia Pacific for more than a year. She replaces Daniel Chan who previously helmed the role for three years. She has been with the company for over 16 years.
3.Havas wins Fortis Healthcare’s integrated mandate
Havas Group India has won the integrated communication mandate for Fortis Healthcare, as seen on Campaign India. The mandate includes creative, media and healthcare duties for Fortis Healthcare. The three teams (creative, media and healthcare) worked on the pitch collectively which was headed by Havas Creative.
4.Microsoft to make all its event digital-only till July 2021
Microsoft plans to make all of its internal and external events digital-only until July 2021 due to the ongoing coronavirus pandemic, as reported by The Verge. It had already revealed Build 2020, due to be held in May, would transform into a digital event. This digital-only focus will extend to far more events over the next year.
