At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Stories Today:
1. Dabur To Move ASCI Against Marico’s Saffola Brand
FMCG major Dabur India has claimed rival Marico’s Saffola Honey is adulterated and is filing a complaint with the Advertising Standards Council of India (ASCI). According to The Economic Times, this development takes place after the Centre for Science and Environment (CSE) said major honey brands such as Dabur, Patanjali, and Emami (Zandu Pure Honey) had failed a key purity test conducted by a German laboratory. Saffola Honey was one of the three big brands to have cleared the Nuclear Magnetic Resonance (NMR) test that is administered across the world to test honey for its purity.
2. NBA and HARMAN Announce Multiyear Marketing Partnership
The National Basketball Association (NBA) and HARMAN today announced a multiyear marketing partnership that makes HARMAN and its JBL brand the official headphone, speaker, and audio partner of the NBA in India. As the Official Sound of the NBA in India, JBL will introduce a number of NBA elements into its retail destinations and activations in the country. As per exchange4media, the partnership will let fans interact with and experience the sound of HARMAN brands while watching basketball stars perform in every NBA game.
3. Times Group Shuts Pune Mirror; Mumbai Mirror Turns Weekly
Times Group announced the shutting down of its Pune Mirror and also said that its daily Mumbai mirror will now be relaunched as a weekly. As per campaign India, Mumbai Mirror will continue to have its digital presence.
4. Kavita Nair, Chief Digital Transformation & Brand Officer Quits
After managing various roles over 22 years, Kavita Nair has quit Vodafone Idea (Vi), as reported by The Economic Times. Nair, who was the chief digital transformation and brand officer of the telecom major, led the recent rebranding exercise of Vodafone Idea, which is now called Vi.
5. Schbang Elevates Sushant Vithaldas as Business Head in Bengaluru
Schbang has elevated Sushant Vithaldas as business head in Bengaluru. Vithaldas has been with Schbang since December 2017 when he joined as head of solutions. He was most recently vice president. As per campaign India, his mandate will include creative, film production, photography, as well as emerging specialisations such as media sciences and business consulting.
