At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Ad Veteran Gerson da Cunha Passes Away
Advertising veteran Gerson da Cunha has passed away. da Cunha started his career with the Press Trust of India and after that, he had a 25-year stint with advertising during which he was CEO at Lintas. Post that, he was actively involved in theatre and civic activism.
2. PepsiCo India Appoints George Kovoor as SVP- Beverages
PepsiCo India has appointed George Kovoor as Senior Vice President-Beverages. Kovoor will be the GM for the beverage business and will also be responsible for creating a long-term sustainability strategy for both the foods and beverage categories. Kovoor has been with PepsiCo for 28 years in various operating roles across India, APAC, and China and most recently as SVP International at PepsiCo’s global HQ in New York.
3. Spotify Rolls Out In-App Podcast Ads
Spotify has rolled out clickable in-app podcast ads, as per campaign India. The new ad experience will feature customizable text, bold visuals, and clickable call-to-action (CTA) prompts such as “Shop Now.” The CTA cards will appear in the Spotify app as soon as an ad starts playing.
4. Amit Doshi Quits Lenovo India
Lenovo India’s chief marketing officer Amit Doshi has resigned after being with the company for over 8 years. He had joined Lenovo in September 2013 as the Marketing Head – Consumer PC, Tablet, Digital. As noted by exchange4media, Doshi will be joining a packaged goods company in a new role.
5. Myntra Elevates Achint Setia as Head, Marketing & Social Commerce Business
Myntra has elevated Achint Setia as Head, Marketing & Social Commerce Business. In this role, he will build Myntra brand, loyalty program (Insider), user growth, content led commerce and live commerce businesses. Earlier, he was VP & Business Head, Social Commerce at Myntra.
