Top News:

1. Kriti Sanon named new brand ambassador of Skechers
Kriti will be the face of the fashion and lifestyle categories for the Skechers brand and appear in the upcoming Skechers Street campaign—the brand’s trendy line of streetwear sneakers.

2. Snapchat & Amazon Fashion launch VTO experiences
Snapchat and Amazon Fashion have partnered to launch Virtual Try-On (VTO) experiences, expanding Augmented Reality (AR) for both brands and customers. Customers will be able to explore, shop, and digitally try on thousands of eyewear styles directly on Snapchat.

3. Ford elevates Kapil Sharma
Kapil Sharma has been elevated to the new role as director – product communications for International Market Group (IMG) at Ford. He will be covering Australia/New Zealand, South-East Asia, India, the Middle East and Africa.

4. Kaumudi Mahajan joins Meta India
Kaumudi Mahajan has quit Disney Star after 14.5 years with the company and has joined Meta as Head (Entertainment and Partnerships). Her last role at the company was that of SVP (Marketing and Strategy).

5. Cheil India gets Kaushik Datta as its ECD
Cheil India today announced the appointment of Kaushik Datta as Executive Creative Director. Datta’s last stint was at Leo Burnett. He was helming their New Delhi office while also managing the pan India duties of Art & Design.