At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. P&G Elevates Sundar Raman as Global CEO, Fabric & Home Care Division
Procter & Gamble has elevated Sundar Raman as global CEO of the company’s fabric and home care division. He will oversee P&G’s iconic brands like Ariel, Tide, Ambipur and Downy. Raman steps into the role after Shailesh Jejurikar’s elevation to chief operating officer. According to afaqs, he was involved in the launch of new products such as Tide Pods and Downy Unstoppables.
2. L&K Saatchi & Saatchi Wins Retail Communications Mandate of Audi India
L&K Saatchi & Saatchi has bagged the retail communications mandate of Audi India. As reported by afaqs, Audi India has engaged the services of L&K Saatchi & Saatchi to support its dealer network across India for their marketing initiatives. The agency’s role will be to make sure that there are efficient consumer engagements and brand experiences across touch points.
3. Omnicom Media Group Launches ‘OMG Digital Bootcamp’
Omnicom Media Group (OMG), India has launched its first-ever OMG Digital Bootcamp, a four-week, full-time intensive learning program designed to provide a launchpad to aspiring digital specialists looking to kick start their career in digital marketing. As per exchange4media, the program aims to nurture homegrown potential in digital capabilities, empower growth and development while attracting talent for the future.
4. Reliance Retail to Open First 7-Eleven Store in India
Reliance Retail Ventures is all set to launch its first 7-Eleven store in India, following its master franchise agreement with the multinational chain of convenience stores. The first 7-Eleven store is set to open on 9 October 2021 in Andheri East, Mumbai. According to campaign India, this will be followed by a rapid rollout across the Greater Mumbai cluster.
5. Isobar, MAC Cosmetics & YouTube Launch In-store Try-on Experience
MAC Cosmetics and dentsu India’s digital agency, Isobar have partnered with YouTube, to launch an in-store try-on feature using AR technology. This YouTube ad allows viewers to try on 13 bestseller lipsticks while watching the video through one’s mobile screen. The core target audience for this AR-powered campaign are the beauty enthusiasts on the internet and those who are engaged in make-up related conversations on Google.
