At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Viacom18 Appoints Chanpreet Arora as Business Head – AVOD (Voot) & Vineet Govil as Chief Technology Officer at Viacom18 Digital Ventures
Viacom18 has appointed Chanpreet Arora as Business Head – AVOD (Voot), and Vineet Govil as Chief Technology Officer at Viacom18 Digital Ventures, according to exchange4media. In her new role, Chanpreet Arora will drive the AVOD business – VOOT and will be responsible for leading AVOD led partnerships that are key to VOOT’s overall growth. Vineet will be responsible for strengthening the product’s tech play by offering a more seamless and immersive experience for consumers.
2. Saatchi & Saatchi Propagate Appoints Charles Victor as COO after Priya Jayaraman’s exit
Saatchi & Saatchi Propagate has announced the departure of its CEO, Priya Jayaraman. Taking over the reins is Charles Victor, who has been elevated as the Chief Operating Officer at Saatchi & Saatchi Propagate. As reported by medianews4u, Charles will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the Executive Director of L&K Saatchi & Saatchi.
3. Havas CX London Bags Volkswagen CRM Business
Havas CX London has been appointed by Volkswagen as its retained CRM partner after a competitive pitch involving the incumbent agency, Rapp. The agency has been awarded the work for the multiple brands that sit within Volkswagen Group and Volkswagen Financial Services. As per campaign UK, Havas CX will be responsible for devising CRM strategies for all seven brands, each of which is at a different stage in establishing, maturing and delivering its CRM programme.
4. MX Takatak Partners with 7 Teams for IPL
Homegrown short-video app MX TakaTak has partnered with seven teams playing in the Indian Premier League to showcase content ranging from net practice and locker room discussions, to behind-the-scenes moments. The teams are: Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad. As noted by livemint, this association will also allow the app’s users a live meet-and-greet with cricketers.
