At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Of The Day:
1. Spikes Asia 2020 Cancelled
Spikes Asia has announced that the Festival will no longer take place in October 2020 due to the Coronavirus pandemic. As seen on prweek, the Festival of Creativity, Spikes Awards and Tangrams Strategy & Effectiveness Awards will be held in 2021 in Singapore and it will soon announce the new dates. This decision was made after Spikes Asia had in-depth consultations with partners and customers about the unprecedented global situation.
2. Dabur Launches Dabur Tulsi Drops
Dabur is set to launch Dabur Tulsi Drops, a second product launch within a month after entering the hand sanitizer market. As noted by The Economic Times, the initial launch was planned in May-June this year but the current scenario led to advancing the timelines. The product will be made available first through ecommerce.
3. “Stopping Ads on TV Would Kill The Sector” : IBF
The Indian Broadcasting Foundation (IBF) has released a statement saying that it will resist any move by the government to undercut ad revenue from PSUs, as seen on Business Insider. This comes after Congress chairperson gave a call to the prime minister to put an end to all advertisements by the various state governments and PSUs for a period of two years. The foundation feels that the stopping of ads on television would kill the sector.
4. Netflix Rolls Out Parental Control Features
Netflix has rolled out a number of features for parental control on its streaming platform, including options to filter out select titles and review what children are watching. As reported by moneycontrol, the company also added a feature to protect individual profiles by using a passcode to prevent children from accessing content not suited for them. The company’s latest move is aimed at gaining more trust from parents, who are looking for options to limit screen time as well as choose programs that can be watched by their children.
5. IBM Appoints Tuhina Pandey As Communications Leader For India & South Asia
IBM has appointed Tuhina Pandey as Communications Leader for India and South Asia. According to exchange4media, Pandey will be managing external and internal communication, citizenship, analyst and influencer relations as part of the new role. Prior to this, she was the Head of Global Corporate Communications at Tech Mahindra.