Top News:

1. Nykaa to acquire LBB
Nykaa has confirmed the Board’s approval for the acquisition of LBB (Iluminar Media), a millennial-focussed lifestyle discovery platform. This aligns with Nykaa’s fundamental content-first approach to engaging with its loyal consumer base.

2. Mamaearth appoints Snigdha Anand as VP – Marketing
Snigdha Anand has been appointed as Vice President – Marketing for Mamaearth, Honasa Consumer. Prior to joining Mamaearth, Anand served an eight-year stint at Unilever, having joined in 2014 in the profile as a brand manager for HUL Home Care.

3. Amazon India ropes in Vineet Nair as Head of Media
Amazon India has appointed Vineet Nair as Head of Media. Nair was VP at Mindshare for nearly two years. This is Nair’s second stint at Amazon. Before Mindshare, Nair was a Senior Media Manager at Amazon India for nearly two years.

4. Twitter launches Location Spotlight globally
Location Spotlight allows professionals on Twitter to showcase and highlight their business address, operational hours, and contact information to help the customers reach them through phone, text, or email, apart from Twitter Direct Message and mentions.

5. Facebook to shut live shopping features
Meta is testing a new live streaming platform for influencers called ‘Super’, media reports say. The new platform allows influencers to host live streams, earn revenue and engage with viewers.