At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Amazon Becomes ‘Biggest Advertiser in History’ with Record $16.9bn Spend
Amazon is likely to be “the biggest advertiser in history” after the company’s annual report showed that it increased advertising spend to $16.9 billion in 2021, according to campaign live. Amazon’s net sales have risen consistently during the pandemic from $280.5 billion in 2019 to $386 billion in 2020 and $470 billion in 2021. Additionally, the company’s investment in advertising far exceeds consumer goods giants, such as Procter & Gamble and Unilever, which used to be the world’s top advertisers, and other big-spending technology rivals such as Alphabet. Amazon’s total marketing costs, which include wages and sales commission for cloud platform Amazon Web Services, rose 48% to $32.6 billion in 2021.
2. Godrej Consumer Q3 Ad and Publicity Expenses Stand at Rs 228.63 crore
Godrej Consumer Products Limited has spent Rs 228.63 crore as advertisements and publicity expenses for the quarter ending 31 December 2021, as compared to Rs 229.06 crore in the same period last year. The company’s consolidated sales has grown by 8% year-on-year, reports exchange4media. Its India business sales grew by 8% year-on-year.
3. Kinnect Announces Key Elevations for Senior Creative Management
Kinnect has promoted Kartiyeka Tiwari to national creative director. Prior to this, he was VP – Creative Strategy. The agency has also elevated Mithun Mukherjee and Ashish Tambeto as executive creative directors. As per the agency, the new structure will provide a focused and committed collaboration, bringing the disruptive creative vision, agility, and fluidity that is required today to transform businesses and create memorable brands.
4. Vivek Srivastava Joins Amazon Prime as Head of Partnerships
Amazon has roped in Vivek Srivastava as head of partnerships for prime video channels, India. He joins from Times Network where he was president – strategy and operations, digital and broadcast for more than 7 years. Prior to Times Network, Srivastava worked with Viacom 18 Media.
5. BBDO Bags Milkbasket’s Creative Mandate
BBDO India has won the creative mandate of Reliance Retail’s Milkbasket. Milkbasket is a subscription-based micro-delivery service, currently present in NCR, Bengaluru, Hyderabad and Chennai. The mandate was won following a multi-agency pitch.
