At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News Today:
1. Google To Invest $1 Million to Help Undeserved Women in India
Google today announced a range of programs as well as grants worth $25 million to fund works of nonprofits and social enterprises that are committed to empower women and girls. Google.org’s new “Impact Challenge” is aimed at addressing systemic barriers and inequities so that women have access to economic equality, opportunity to build financial independence and pursue entrepreneurism. As noted by TechCrunch, Google.org is going to invest an additional $1 million to help underserved women in India.
2. Star & Disney India launches BERGs for Women & LGBTQ+ staffers
Star & Disney India have introduced Business Employee Resource Groups (BERGs), a new diversity resource group for women and LGBTQ+ employees, to foster an equal, inclusive, and bias-free workplace. These groups will represent and support the diverse communities that make up the workforce and are open to all employees. As reported by exchange4media, each BERG offers opportunities to network and connects with peers, participate in outreach and mentoring programs, acquire new skills, and enhance leadership capabilities.
3. Twitter Test “Shop” Button for Tweets
Twitter is testing a new way to display tweets that link out to e-commerce product pages. The company is experimenting with tweets that include a big “Shop” button and integrate product details directly into the tweet itself, including the product name, shop name and product pricing. According to The Economic Times, this format could potentially come into play as part of Twitter’s larger push to become a creator platform, with its recently announced plans for a “Super Follow” subscription.
4. Kantar Public Appoints Gaurav Sabharwal as CEO, India
Kantar Public has appointed Gaurav Sabharwal as CEO of India and South Asia, based in New Delhi. As per afaqs, Gaurav was formerly an executive director and associate partner at consulting firm Ernst & Young. Prior to that he was Head-Central Government for Tata Consultancy Services.
5. Carat India Appoints Ashish Singh as Vice President – Planning
Carat India, the flagship media agency from the house of dentsu international, has appointed Ashish Singh as Vice President – Planning. In his new role, Ashish will report into Anita Kotwani, CEO, Carat India and will lead the agency’s digital mandate for North and East. He will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients.
