At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
- BARC: HUL top advertiser in Week 8
According to BARC data, the top advertisers in the country from 19 to 25 Feb ‘22 were HUL, Reckitt Benckiser, Coca-Cola India, Godrej Group, Cadbury’s India, Pepsi Foods (G), P&G,, Colgate Palmolive India, ITC and GSK Group, in that order. - Shradha Agarwal named Grapes CEO
Integrated marketing agency Grapes has elevated Shradha Agarwal to the position of chief executive officer. She takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes. - Garima Mall & Pooja Doshi move to Ipsos
Ipsos India has announced the appointments of Garima Mall and Pooja Doshi as executive directors. The duo move from Kantar and NielsenIQ respectively. They will report to Vivek Gupta, managing director (research), Ipsos India. - boAt brings in Rashmika Mandanna
Audio and tech accessories brand boAt has roped in actor Rashmika Mandanna to promote its wearables category and TRebel collection. Mandanna stars in a new campaign called #DanceThroughLife. - Yupp TV to help expand DD India’s global reach
Prasar Bharati has signed a memorandum of understanding with OTT platform Yupp TV to distribute DD India in USA, UK, Europe, Middle East, Singapore, Australia and New Zealand.