At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Amazon India Appoints Rashi Goel as Director of Marketing
Amazon India has appointed Nestle India’s Rashi Goel, as director of marketing. At Nestle, Goel worked as director – marketing and consumer communications where she led the media strategy and buying, along with brand communication across TV and digital. Prior to Nestle, Goel was CMO, India at Kraft Heinz Company, reports afaqs.
2. Unruly Appoints Grant Bingham as Vice President of International Media Business Development
Programmatic ad platform, Unruly has appointed Grant Bingham as Vice President of International Media Business Development. The ad tech veteran and former head of publisher services at AOL will now lead all media partnerships in Unruly’s international markets across the APAC and EMEA regions. As per exchange4media, Bingham will focus on identifying and capitalizing on the major opportunities for media companies today, as Connected TV and video demand surges in the programmatic marketplace.
3. Kantar Marketplace Hits $100 Million Revenue
Kantar has reported that cumulative revenues for Kantar Marketplace have reached $100 million after just two and a half years of operation. According to exchange4media, Kantar Marketplace is available in 65 markets globally and is serving more than 500 client organisations, an increase of 150% from 2020. This includes Coca-Cola, Diageo, Johnson & Johnson, Mastercard, Samsung, Reckitt, Vodafone, Walgreens Boots Alliance and many more.
4. Joseph George Launches Vector Brand Solutions
More than three years after launching Tilt Brand Solutions, Joseph George has announced the launch of a new brand and communications enterprise – Vector Brand Solutions. As per campaign India, the agency will be based in Mumbai and the leadership team will be announced soon.