At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. IAA India Chapter Announces New Members of Managing Committee
While the IAA India Chapter re-elected Megha Tata, Managing Director – South Asia, Discovery Communications India as President last month, exchange4media reports that Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises, will continue as a member of the Managing Committee as the Immediate Past President. Pradeep Dwivedi, Group CEO & Executive Director, Eros International Media has been re-elected as Vice President while Nandini Dias, Chief Executive Officer, Lodestar UM has been appointed as Hon. Secretary and Abhishek Karnani, Director-The Free Press Journal is Hon. Treasurer.

2. TBWA Worldwide Appoints Ben Williams as Global Chief Creative Experience Officer
TBWA Worldwide has appointed Ben Williams as its first global chief creative experience officer. As reported by campaign India, this is a role that ‘fuses the worlds of creativity and experience’. Williams, who joins after almost 10 years as global chief experience officer at R/GA, will set the tone for TBWA’s global creative approach, working closely with chief creative officers at the agencies across its collective.

3. Ola Launches Ola Cars
Ola has announced its new vehicle commerce platform, Ola Cars which will enable consumers to purchase both new and pre-owned vehicles through the Ola App. It will be a one stop shop for customers, offering them a range of services, beginning with purchase, vehicle finance and insurance, registration, maintenance including vehicle health diagnostics and service, accessories and finally resale of the vehicle back to Ola Cars. As per afaqs, Arun Sirdeshmukh has been appointed as its chief executive officer.

4. Wavemaker Hires Kathryn Spaeth as Global Chief Transformation Officer
Wavemaker has hired Kathryn Spaeth as global chief transformation officer. As noted by campaign UK, Spaeth joins from Accenture she was managing director. Based in New York, Spaeth joins a leadership team that has been bolstered by the recent additions of global investment officer Helen Price and global chief people, inclusion and culture officer Shipra Roy.

5. Social Panga Wins Fujifilm India’s Digital Mandate
Social Panga has acquired the digital mandate for the brand Fujifilm India. As reported by exchange4media, the mandate was won after a multi-agency pitch. The objective of the mandate is to convey the core ideology of Fujifilm India, in ways that not only catalyze the brand’s awareness but also establish its presence in various verticals that the brand operates in.