At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines Of The Day:

1. Airtel Partners With Voot

Airtel has announced a partnership with online streaming platform, Voot to bring more premium digital content on to its Airtel Xstream platform. Under the partnership, Airtel Xstream users will get access to premium Voot content across multiple screens – TV, smartphone and on PC. As reported by The Economic Times, this includes movies, Voot originals and shows from Colors, MTV India and other Viacom-18 owned TV channels.

2. DBS Bank India Awards Social Media Mandate To HOWL

DBS Bank India has awarded its social media mandate to digital marketing agency, HOWL. As per afaqs, HOWL will be responsible for building the social media assets of DBS Bank India’s corporate brand. The agency is currently headquartered in Mumbai.

3. MullenLowe Group Sri Lanka Appoints Dilshara Jayamanna As Chief Creative Officer

MullenLowe Group Sri Lanka has appointed Dilshara Jayamanna as the Group’s Chief Creative Officer (CCO) with effect from 1st September 2020. Prior to this appointment, Jayamanna was Senior Vice President and Executive Creative Director (ECD) at MullenLowe Sri Lanka.

4. Arrow Signs Hrithik Roshan As Brand Ambassador

Apparel brand Arrow has announced Hrithik Roshan as brand ambassador and kicked off its campaign ‘On Top of the World’ featuring the actor, as per exchange4media. This announcement comes ahead of the brand’s city expansion plans and launch of 25 new ‘New York’ styled fashion stores.