At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Facebook Partners with UNICEF India to Build Safer Online Experiences
UNICEF India and Facebook have launched a one-year joint initiative on ending violence against children with a special focus on online safety. As per exchange4media, the partnership seeks to create a safe environment for children online and offline. This partnership will include a nation-wide social media awareness campaign, and capacity building for 100,000 school children on online safety, digital literacy, and psychosocial support.
2. Nestle India to Sport Masks on Packaging
Nestle India will be using masks on logos of its popular Maggi, KitKat, Nescafe and Everyday brands, aimed at promoting ‘covid appropriate’ behaviour. As per livemint, packs with tweaked logos of the four brands will hit retail shelves over the coming weeks. The India-specific packaging changes will also be accompanied by print and digital campaigns.
3. upGrad Enters Unicorn Club
upGrad has closed a $185-million funding round at a valuation of $1.2 billion, thus entering the coveted unicorn club. As noted by The Economic Times, Singapore’s Temasek Holdings Ltd, the World Bank’s International Finance Corporation and IIFL participated in the fundraising. The other unicorns in the ed-tech space include companies like Byju’s and Unacademy.
4. Rediffusion Appoints Aarti Dharmadhikari as Market Research Lead, Healthcare Division
Rediffusion Healthcare has announced the setting up of a market research division which will be headed by Aarti Dharmadhikari. Dharmadhikari has been appointed as market research lead and will report to Sujata Mahadik, CEO, Rediffusion Healthcare. As per campaign India, she will be based in Mumbai.
5. Madison Media Elevates Abhik Banerjee as CEO, Madison Media Plus
Madison Media has elevated Abhik Banerjee as chief operating officer, Madison Media Plus. As reported by campaign India, he will be leading its office in New Delhi. Banerjee joined Madison Media in 2012. He was based in Mumbai and was most recently vice president.
