At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Cure.fit Acquires Fitternity

Cure.fit has acquired fitness facilities aggregator, Fitternity. With a collective user base of 3 million users, this acquisition seeks to establish Cure.fit as a market leader across all fitness formats. As per afaqs, Cure.fit and Fitternity together aim to play a pivotal role in helping with recovery and scale of the fitness industry to counter the impact of Covid-19.

2. Maple Digital Technologies Awards Digital Media Mandate to Kinnect

Maple Digital Technologies, the Apple Premium Reseller, has awarded Kinnect its digital media mandate. As reported by The Economic Times, the account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office. The agency will undertake digital media planning and strategic requirements for the brand, including social media management, web solutions, influencer outreach, and online reputation management.

3. Wondrlab Signs up Panasonic Life Solutions India

Wondrlab has signed up Panasonic Life Solutions India under its experience platform. With this, Wondrlab will create a series of exclusive brand outlets for Panasonic Life Solution India’s offerings. According to campaign India, the mandate also includes helping the brand expand its retail footprint in India using retail design and build.

4. Wavemaker rolls out Maximise, AI-powered media planning platform

Wavemaker has rolled out a new AI-powered media planning platform, Maximize, that allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Driven by AI and machine learning, Maximize ingests and analyses data from global and local sources. As per exchange4media, Maximize was developed by a project team of 75 strategists, planners, data architects, data scientists, software developers, testers and designers based at Wavemaker’s campus in Warsaw, with user design support from WPP’s Mirum.