Top News:

1. Ashok Leyland unveils new tagline
Ashok Leyland has introduced its new brand tagline “Koi Manzil Door Nahin”. The new positioning celebrates the journey that Ashok Leyland has had so far while preparing for the one that lies ahead. ‘Koi Manzil Door Nahin’ is the embodiment of these journeys.

2. Meta India ropes in Vikas Purohit
Meta has appointed Vikas Purohit as the Director of Global Business Group in India to lead the strategy and delivery of the charter. Purohit will spearhead the company’s strategic relationship with the country’s leading brands and agencies

3. Women’s IPL: Media rights auction on Jan 16
The media rights auction for the highly anticipated Women’s IPL will be held on January 16, as opposed to January 12 as reported before. The auction will reportedly see participation from big broadcasters such as Disney+ Star, Sony-ZEE and Viacom18.

4. MIB advises news broadcasters against showing visuals ‘not in good taste’
Taking note of some recent incidents, the Ministry of Information and Broadcasting has issued an advisory to broadcasters to attune their systems and practices of reporting incidents of crime, accidents and violence, including death, in conformity with the Programme Code.

5. Yahoo to offer carbon neutral inventory to advertisers via Scope3
Yahoo has announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now ensure their digital ad campaigns align with their broader sustainability goals.