At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. GroupM Appoints Atique Kazi as President – Data, Performance and Digital Products

GroupM India has appointed Atique Kazi as President – Data, Performance and Digital Products. In his new role, Kazi will build on GroupM’s practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes. As per exchange4media, Kazi was a part of Yahoo! in London, heading planning and strategy for emerging markets in EMEA, prior to joining GroupM.

2. Tom Alison named Head of Facebook App

Facebook has named Tom Alison as the head of its core social networking app.  According to BloombergQuint, he will take over the job from Fidji Simo, who is leaving the social network to become CEO of Instacart Inc. Prior to this, Alison was in charge of Facebook’s community products, including Groups.

3. Schbang adds Amisha Gulati, Sharmeen Indorewala to Senior Leadership Team

Schbang has appointed Amisha Gulati as vice president, integrated solutions, and Sharmeen Indorewala as head of new business for its technology transformation offering. As noted by campaign India, Gulati joins from Zee5 where she was the marketing manager. At Schbang, she will report to Akshay Gurnani, Schbang’s co-founder and CEO. Indorewala will report to Sohil Karia, co-founder and chief technology officer at Schbang. She joins from Proof Analytics where she was the head of business.

4. Interactive Avenues to Handle Havmor Ice Cream’s Digital Mandate

Havmor Ice Cream has appointed Interactive Avenues to handle its digital mandate. The account was won following a multi-agency pitch. As per campaign India, the agency’s Gurugram team will handle the account. The mandate includes social media management, creative, paid media, ecommerce, and listening/ORM.