At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Unilever to Remove Word “Normal” from Packaging & Advertising

Unilever announced that it is set to remove the word “normal” from the packaging and advertising of all its beauty and personal care brands, to make its campaigns more inclusive. The company also plans to stop digitally altering a person’s body shape and skin colour in its commercials as it moves to a more equitable idea of promoting beauty products. As per livemint, the move comes as consumers seek greater inclusivity from the brands they purchase.

2. Just Dial to Co-Present IPL 2021

Just Dial has signed an advertising agreement with Star India for advertising as ‘Co-Presenting Sponsor’ in Indian Premier League – 14 (IPL 2021), to be held in April-May 2021. In 2014, JustDial has signed its first IPL sponsorship agreement with multiple team franchises. The company had released multiple television campaigns during the tournament. According to exchange4media, Just Dial notified the Bombay Stock Exchange (BSE) about the advertising agreement.  

3. WPP Appoints Dave Rolfe as Global Head of Production

WPP has appointed Dave Rolfe as its first Global Head of Production. As the Global Head of Production, Rolfe will be responsible for executing a strategy that elevates the role of production in delivering creative capabilities across WPP. As reported by adweek, Rolfe was most recently Head of Production for Global Business Marketing at Facebook, before joining WPP.

4. Royal Interview Ad Spot Reportedly Priced at US$325,000 for 30 seconds

American TV network CBS reportedly paid a licensing fee of between US$7 and US$9 million to Oprah Winfrey’s company, Harpo Productions to air the two-hour interview between Meghan Markle, Prince Harry and Oprah Winfrey. According to The Wall Street Journal, CBS also sought approximately US$325,000 for 30 seconds of commercial time during the special interview, which was about twice the usual price of ad time during that time slot.