At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Essence APAC CEO T Gangadhar moves on
Essence APAC CEO T Gangadhar (“Gangs”) has stepped down from his position after a four-year long stint with the agency, and is expected to pursue new endeavours. He was appointed CEO – APAC in September 2020.

2. Shoppers Stop ropes in Sanya Malhotra
Shoppers Stop has brought in Sanya Malhotra as brand ambassador for select private brands. This is in sync with Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build their private label portfolio.

3. ZEE5 unveils content slate for 2022 with 80+ titles
ZEE5 has unveiled their blockbuster content slate for 2022 with 80+ titles spanning across Hindi, Tamil, Telugu, Punjabi, and Bengali. The slate encompasses 40+ original shows and 40+ movies.

4. Indigo Consulting appoints Ruchika Tandon
Indigo Consulting, part of Publicis Groupe India, has announced the appointment of Ruchika Tandon, as Head of Marketing & Strategic Alliances. In her new role, Tandon will work on key strategic customers of Indigo Consulting.

5. S4 Capital Results FY2021: Billings Increase 99.4%
Despite the delay, S4 Capital’s 2021 results were healthy. Billings increased to £1.3 billion, up 99.4%, and up 66.8% like-for-like. Revenue was up 100.4% to £686.6 million (A$1.2 billion), up from £342.7 million (A$ 600,000), like-for-like up 52.4%.