At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News of the Day:
1. Google Plans To Turn YouTube Into A Shopping Destination
YouTube has recently started asking creators to tag and track products featured in their clips using YouTube software. The data will then be linked to analytics and shopping tools from parent Google. As per livemint, the goal is to convert YouTube’s videos into a vast catalog of items that viewers can click on and buy directly. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.
2. Ad Veteran DK Bose Passes Away
Advertising and marketing industry veteran Dwipal Kumar (DK) Bose, has passed away. As reported by The Economic Times, Bose was a pioneer in the field of social marketing, having started the country’s first social marketing agency, Thomson Social. He was associated with several leading companies like Hindustan Thompson Associates, JWT Delhi, RKSwamy/BBDO, Ogilvy Outreach and more. Bose was also the founder trustee of the Centre for Advocacy and Research (CFAR) and a team member with the Unique Identification Authority of India (UIDAI).
3. Google Launches Playbook In Association With MightyHive
Google has launched a playbook titled “Google News Initiative APAC Data Lab” in an effort to work with the news industry to help journalism thrive in the digital age. Done in collaboration with S4 Capital’s MightyHive, the playbook seeks to empower publishers to make a case for a change in their organization. According to Marketing Interactive, the playbook will provide insights into how data science and analytics can help publishers improve their content planning, keep visitors on-site with better content recommendations and improve site revenue.
4. D&AD Appoints Naresh Ramchandani As President
Design & Art Direction (D&AD) has announced that Naresh Ramchandani, Pentagram partner and one-time founder of both St Luke’s and Karmarama, will succeed Kate Stanners, Saatchi and Saatchi Worldwide CCO, as president for 20/21. As noted by The Economic Times, Ramchandani will focus his efforts on addressing the challenges currently being faced by the creative industries. Rebecca Wright, dean of academic programmes at Central St Martins/UAL, will become deputy president.
