Top News:

1. Redseer: Online festive sales to grow by 28% to reach $11.8bn
A report by Redseer states that the growth in festive sales will push the overall online retail GMV, which stood at $52 billion in 2021, to grow by 30% to reach $68 billion in 2022.

2. Ogilvy Mumbai, The Womb take top accolades at APAC Effies
Indian agencies bagged a total of 14 wins at the 2022 APAC Effie Awards. Ogilvy Mumbai won seven Effies, including a Grand Effie, and the ‘agency of the year’ title. The Womb became the first Indian agency to bag the ‘independent agency of the year’ accolade.

3. YouTube launches ad-free embeddable player for ed-content
A recent study found that 93% of viewers report using YouTube to gather information. As a result, YouTube is introducing new products that will streamline learners’ experience on the platform and enable creators to provide structured learning content.

4. Instagram is working on a ‘Reshare’ feature
Instagram is reportedly testing a feature that will allow users to reshare posts, and a separate tab on Profiles that would display those posts, confirmed by a Meta spokesperson.

5. Twitter tests share to WhatsApp button
Twitter said that it was replacing the share button for Android users with a WhatsApp share icon. This, being done on an experimental basis, would enable users to share tweets easily on the instant messaging platform.