At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Airtel Enters Ad Business with ‘Airtel Ads’
Airtel has entered the advertising business with the launch of ‘Airtel Ads’ which allows brands of all sizes to curate consent-based and privacy-safe campaigns. As reported by exchange4media, ‘Airtel Ads’ will enable brands to create high engagement and high impact campaigns to the most relevant customer cohorts. This also means that Airtel customers will receive only relevant brand offerings and not unwanted spam.
2. Jaskaran Singh Kapany Quits Paytm
Jaskaran Singh Kapany, Paytm’s head of marketing, is moving on from the organization, according to afaqs. Kapany joined the fintech cum mobile commerce company as VP – Marketing in 2015 and has been responsible for making Paytm one of the top payment brands in India. Prior to his assignment at Paytm, Kapany was VP, Marketing and e-commerce, at ICICI Prudential Life where he spearheaded all national brand-building and consumer initiatives.
3. Anvesha Poswalia Joins Unilever India as Head of Digital & E-comm – Home Care
Anvesha Poswalia has joined Unilever India as head of digital & e-comm – Home Care. Prior to this, she was working with L’Oréal Group, as digital marketing lead. As per afaqs, Poswalia has also worked with Asian Paints, as the head of digital media, handling the overall digital marketing strategy for the brand.
4. Zeno Health Awards Mainline & Digital Creative Duties to Dentsu Impact India
Zeno Health has awarded its mainline and digital creative duties to Dentsu Impact India, the creative agency from the house of dentsu international. As noted by exchange4media, Dentsu Impact won the account following a multi-agency pitch. The agency aims to build a strong foothold for Zeno Health in the progressively growing retail and online pharmacy space across the country.