At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Sebamed India Appoints Jaydeep Shah as VP & Chief Marketing Head
Jaydeep Shah, formerly senior global marketing manager – comfort, fabric conditioners category, Unilever, has joined Sebamed India as vice president and chief marketing head. Shah will lead marketing for Sebamed India’s consumer business spanning across categories. He moves after a 12-year stint with Unilever.
2. Zee Entertainment Appoints Amrit Thomas as Chief Data Officer
Zee Entertainment Enterprises has appointed Amrit Thomas as its chief data officer. As per the new role, he will help in building the central data and analytics function, democratising information and improving the company’s capability to anticipate, understand and meet the needs of its consumers and customers. In his previous stint, he was CEO, strategic advisor, and investor for a retail tech start-up. Prior to this, he was chief marketing officer for Diageo across Europe.
3. Mindshare Appoints Prashant Nandan as Digital Lead, North & East India
Mindshare has appointed Prashant Nandan as digital lead for North and East India. Nandan moves from Dentsu where he was VP – digital trading and buying. He will be based in Gurugram and will report to Ruchi Mathur, senior vice president – North and East, Mindshare India and Gopa Menon, digital head, Mindshare South Asia.
4. Saurabh Tyagi Handed New Role At Madison World
Madison World has appointed Saurabh Tyagi as chief client officer of its digital specialist unit, HiveMinds Innovative Market Solutions. Tyagi makes an internal switch after a stint with Madison Media Omega as vice president. He has also worked with Publicis and Group M.
5. FoxyMoron Bags Media Mandate for Schwarzkopf Professional
FoxyMoron has won the full-funnel digital performance media mandate for beauty brand Schwarzkopf Professional. The business will be handled by the agency’s Mumbai office. FoxyMoron will be handling the brand’s strategic content and design across all social media platforms as well as performance media.
