Marketing:

Munaf Kapadia on “The Anti-Product” at #ZeeMelt 2017

Animesh Das, September 14, 2017

Munaf Kapadia quit his well-paying job at the multinational giant Google, and is now the proud owner of The Bohri Kitchen (TBK) in Mumbai.

How do you create a popular brand and disrupt the local food scene from your mother’s hobby? That’s the question Munaf Kapadia ended up answering through food startup, The Bohri Kitchen. Insights from the “anti”-product’s journey in this session.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.