Piyush Pandey (Executive Chairman & Creative Director, Ogilvy South Asia) is clear that the fundamentals of the business have not changed in decades; that relationships are central to the creation of good ideas. Ogilvy and Piyush have extraordinary track records in client relationships, working with some brands for decades together. What is the secret sauce behind Ogilvy’s ability to win business and retain them – while producing award-winning work at the same time? Piyush Pandey answers.