Do cellular service brands including Airtel, Idea and Vodafone take a good look at where their outdoor signage goes up? Should they? Who’s accountable when a kitchen, restaurant or bar uses its branded visi cooler as just another refrigerator? What’s the repercussion for a bottle of Coca-Cola being chilled in a Pepsi branded visi cooler? Why does PepsiCo need to pay attention to its kiosks at New Delhi’s airport? Do premium alcohol brands inflict any self-damage when they are seen at quarter bars? Several questions, one long rant. So, hit the play button and get Ready to Melt with Anant Rangaswami.