Brothers Piyush and Prasoon Pandey will be honoured with the highly prestigious Lion of St Mark award at the 2018 Cannes Lions International Festival of Creativity. It’s an honour reserved for the very best of the best, and is meant to recognize truly exceptional creative geniuses in the marketing communications industry. With it, the Pandey brothers will join the likes of Sir John Hegarty, Lee Clow, Marcello Serpa, Dan Wieden, Joe Pytka, Bob Greenberg, and David Droga. The award will formally be given to Piyush and Prasoon Pandey at the Cannes Festival on June 22, 2018.

In their own words, the Cannes Lions Festival says that Piyush and Prasoon have changed the face of creativity in India and beyond. And Anant Rangaswami agrees, as he breaks down just how huge this news is for not just the Pandey brothers, but also the Indian marketing communications industry. Listen on and get Ready To Melt.