A total of 150 entries made it to the final cut, with newer entrants adding a burst of innovation and tech flavours to the Smarties India 2023 shortlist.
MMA Global India is thrilled to unveil the shortlisted nominees for the 12th edition of SMARTIES™ India 2023 Awards, which recognize and celebrate the most impactful marketing campaigns that have redefined the boundaries of innovation, leaving an indelible mark on brands, agencies, media companies, and solution providers.
A total of 150 entries made it to the final shortlist, received from various sectors including FMCG, OTT, retail, BFSI, and technology amongst several others. What was most interesting were the newer entrants that made the cut despite tough competition by repeat winners. Click here to view the full list on the website.
Every year, MMA elevates the signature property to newer heights to shape the future of marketing excellence. Similarly, Smarties this year has seen the introduction of fresh categories that have set new benchmarks within the contemporary marketing arena. These accolades recognize excellence across the marketing spectrum and serve as a testament to the industry’s innovation and achievements. The new categories include:
| Category | Sub-Category (new) |
| Purpose Driven Marketing | Brand Purpose/Activism |
| Impact Media | Omnichannel Marketing |
| Industry Awards | Media Agency of the Year |
| Holding Agency Company of the Year | |
| Creative Agency of the Year | |
| Digital Agency of the Year |
Among the diverse array of categories featured in SMARTIES™ India 2023, several have stood out as magnets for innovation and creativity, attracting a substantial number of entries. These categories have witnessed a significant influx of entries, embodying the innovative spirit and dynamism of the marketing industry. It is interesting to see how this differs from the categories that received top number of entries last year. For instance:
| No. | SMARTIES™ India 2022- Top categories that got the highest submission numbers | SMARTIES™ India 2023 – Top categories that got the highest submission numbers |
| 1. | Brand Experience | Creator / Influencer / Celebrity Marketing |
| 2. | Social Media Marketing | Data Insights / Contextual Marketing |
| 3. | Creator/Influencer Marketing | Brand Experience |
| 4. | Experimental/Innovation Technology | Omnichannel Marketing |
Here’s the full list of the esteemed jury: https://www.mmaglobal.com/smarties/awards/programs/india/jury
In another groundbreaking move, SMARTIES™ 2023 is introducing the inaugural edition of “Smarties Unplugged”, which brings together marketing thought leaders, who will share innovative and creative work designed to benefit tomorrow’s marketers and the consumer’s changing mindset. This unique pre-gala event will offer an exclusive platform for partners, industry luminaries, and accomplished winners to unveil their exceptional work and share their invaluable expertise. This one-of-a-kind prelude to the gala will feature case studies from SMARTIES that celebrate innovation and ingenuity, providing an opportunity to get to know what it takes to build campaigns that not only win awards but deliver real business impact.
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