How does a brand find success in an overcrowded market? Sunil Raina (Business Head – Xolo & CMO, Lava International) shares the steps Xolo and Lava took to disrupt the Indian mobile phone market in this presentation at Zee MELT 2017.
ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.
