August 1, 2024

Blogs:

The Evolution Of OOH Advertising In India

July 2, 2024

Blogs:

Challenges Of Market Segmentation In India

June 18, 2024

Blogs:

Exploring Indian CSR Campaigns

June 12, 2024

Blogs:

How Creative Conflict Is Leveraged In Indian Advertising

February 7, 2022

Advertising:

Creative Picks | 7 Feb | Dove, Cadbury Dairy Milk & Amazon Alexa

Ritwika Gupta reviews ads by Dove, Cadbury Dairy Milk and Amazon Alexa.

December 26, 2021

Opinion:

Uber and Ola: Broken On The Day They Started

What if the assumptions are wrong and you build a whole business on these wrong assumptions?

December 23, 2021

Opinion:

My Hope For 2022

We’re destroying the fabric of the creative fraternity, dragging them into conversations that only serve to distract them from producing brilliant advertising.

December 1, 2021

News:

Melt Update | 1 Dec | Cannes Lions Launches New Creative B2B Lion & MORE

Dentsu International has hired Alex Hesz as global chief strategy officer.

May 18, 2021

News:

Melt Update | 18 May | Ogilvy Elevates Piyush Pandey as Chairman, Global Creative & MORE

Meanwhile, Swiggy has elevated Sneha John as Director - Marketing.

May 17, 2021

Advertising:

Creative Picks | 17 May | Facebook, Veet, TVS Eurogrip

Ritwika Gupta reviews ads by Facebook, Veet and TVS Eurogrip.