November 3, 2017
November 3, 2017
Advertising:
What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…
November 1, 2017
November 1, 2017
Advertising:
Zee brings in its 25th anniversary with a print ad that thanks its competitors for their contribution in "releasing the extraordinary".
September 14, 2017
September 14, 2017
Advertising:Videos
The best work from the D&AD Professional Awards 2017, curated by D&AD's very own Holly Hall.
September 14, 2017
September 14, 2017
Media:
As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.
September 14, 2017
September 14, 2017
Advertising:
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
September 14, 2017
September 14, 2017
Research:
For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.
September 14, 2017
September 14, 2017
Advertising:
There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.
September 14, 2017
September 14, 2017
Advertising:Videos
Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.
September 14, 2017
September 14, 2017
Advertising:Videos
What does the communications and advertising agency of the future look like? Emma Chiu, Chief Innovation Officer at J Walter Thompson Worldwide answers.
September 14, 2017
September 14, 2017
Advertising:Videos
Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.
