September 13, 2017
September 13, 2017
Media:
What are the key trends that will shape the future of marketing and media professionals? PHD India's Predestination attempts to answer that very question.
September 13, 2017
September 13, 2017
Marketing:
How do you build accountability in mobile advertising? Vasuta Agarwal covers some of the best practices that can be undertaken to maximize brand safety in the mobile advertising ecosystem, and diminish chances of ad fraud.
September 13, 2017
September 13, 2017
Media:
How do you build a content partnership that works for both the publisher and the brand? David Weeks explains all in this session, where he talks about The Week's association with Rolex.
September 12, 2017
September 12, 2017
Advertising:Videos
What's the role of creativity in advertising and business? And is there any data to support awards for creative advertising? James Hurman shares his views.
September 12, 2017
September 12, 2017
Marketing:
How will existing technology, and upcoming innovations disrupt the way we live in future, and carry out business? Steve Wells hypothesizes.
September 12, 2017
September 12, 2017
Advertising:Videos
The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.
September 12, 2017
September 12, 2017
Advertising:Videos
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.
September 12, 2017
September 12, 2017
Marketing:
What can Uber teach the marketers of today? Geometry Global's Daniel Comar elucidates. At Zee Melt 2017, Disruptive Marketing.
August 28, 2017
August 28, 2017
Advertising:
Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more.
August 9, 2017
August 9, 2017
Advertising:
The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.
