Advertising
Articles in Advertising
August 5, 2017
Advertising:
Toilet Rolls – How Do We Impress Our Audience?
Toilet paper brands, which essentially have very few marketable qualities, are nailing their social media strategies. This just goes to show that no matter how mundane the product is, with the right strategy and content, any brand can find and impress an audience on social media.
August 4, 2017
Research:
Cinema Advertising In The Age of Multiplexes
While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.
August 4, 2017
Marketing:
Digital Tricks & Tactics – Understanding Ad Fraud Detection
Digital media didn’t come with rules or traditions, making it less transparent. The article explains why advertisers should understand strategies and tactics laid out by agencies as well as prioritize the analysis of results received.
July 1, 2017
Advertising:
Noted Recent Campaigns: June 2017
The month of June 2017 had so much to offer. Here's a quick look at some brilliant ad campaigns that we've shortlisted for you.