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Articles in Advertising
October 30, 2019
News:
Melt In A Minute | Amazon Invests Around Rs 4500 Crore In Its Indian Businesses & More
From Amazon's Indian units receiving Rs 4472.5 cr to Uday Shankar to speak at AAAI's Subhas Ghosal Memorial Lecture 2019
October 22, 2019
Advertising:
Shakespeare, Fogg and Trivago: In the same league
It's important to remember that you create for your audiences and not for critics
October 15, 2019
News:
Melt In A Minute | Disney To Split Its $2.2bn Media Business Between Omnicom And Publicis & More
From Disney awarding its global media review to Publicis Media and Omnicom Media Group to Honor foraying India's smart TV market, a look at today's headlines
October 14, 2019
News:
Melt In A Minute | BBC News Rolls Out Content Hub Ahead Of Tokyo Olympics 2020 & More
From BBC News adding a digital hub ahead of Tokyo Olympics 2020 to Ranveer Singh becoming the new face of Manyavar, a look at today's headlines
October 4, 2019
News:
Melt In A Minute | WFA To Standardize Cross-media Measurement, TikTok Bans Political Ads & More
From World Federation of Advertisers taking steps to standardize cross-media measurement to DB Digital getting a new CEO, a look at today’s headlines
October 3, 2019
News:
Melt In A Minute | Parle’s Rola Cola Returns, Instagram Rolls Out An Anti-Bullying Feature & More
From Parle Products bringing back its cola candy to Fila signing in K-Pop band BTS as their global brand ambassador, a look at today's top headlines
October 1, 2019
News:
Melt In A Minute | IPG Mediabrands’ Reprise Promotes Dimitri Maex to Global CEO, Firework Appoints Sunil Nair As India CEO & MD & More
From IPG Mediabrands promoting Dimitri Maex to global CEO of Reprise to R Gowthaman’s blockchain venture releasing its first products, a look at today’s headlines
September 28, 2019
Marketing:
Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s
Ritwika Gupta reviews marketing campaigns by The Times of India, Swiggy and Lay's.
September 19, 2019
News:
Melt In A Minute | Former Unilever CMO To Join WPP Board, Instagram Tightens Rules On Weight Loss Posts & More
From Keith Weed joining WPP board as non-executive director to Viacom18 launching a regional digital entity on Voot, a look at today’s top headlines:
August 12, 2019
Marketing:
Zee Melt 2019 | Where do we find tomorrow’s consumer?
Rashi Goel helps unravel the traits of tomorrow's customer.