Ajay Mehta

Articles in Ajay Mehta

News:

Melt Update | 7 May | Uber To Reduce Workforce By 14% And Signals More Changes & More

Meanwhile, Vivek Nayer of Mahindra & Mahindra resigns after 15 years

Research:

Cinema Advertising In The Age of Multiplexes

While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.