Ajay Mehta
Articles in Ajay Mehta
May 7, 2020
May 7, 2020
News:
Melt Update | 7 May | Uber To Reduce Workforce By 14% And Signals More Changes & More
Meanwhile, Vivek Nayer of Mahindra & Mahindra resigns after 15 years
August 4, 2017
August 4, 2017
Research:
Cinema Advertising In The Age of Multiplexes
While Indian brands still majorly relies on print and television advertising, some brands are heavily leaning towards cinema advertising. Cinema advertising has seen a considerable growth in recent years. One wonders what is driving the marketers to invest there.