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August 6, 2021
News:
Melt Update | 6 Aug | YouTube Invests in New Monetisation Options for Creators & MORE
In other news, Microsoft is planning to integrate Spotify into a new Windows 11 feature.
May 27, 2021
News:
Melt Update | 27 May | Amazon Acquires MGM for US$8.45 Billion & MORE
In the digital space, ASCI has unveiled the final guidelines for influencer advertising.
April 15, 2021
News:
Melt Update | 15 Apr | Amazon to Invest $250 million in SMEs & MORE
Meanwhile, Flipkart announced that it will be acquiring online travel company, Cleartrip.
March 19, 2021
News:
Melt Update | 19 Mar | Vodafone Idea Launches Digital Payment Service & MORE
In other news, TikTok has announced to make it mandatory for users to see personalised ads from 15 April 2021.
March 12, 2021
News:
Melt Update | 12 Mar | Amazon Pay India Gets Rs 225 Cr Fund Infusion from Parent & MORE:
Meanwhile, Ogilvy India has appointed Kedar Mehta as head of consulting for its experience business in India.
February 18, 2021
News:
Melt Update | 18 Feb | Zee Media Q3 Operating Income up 18.3% Due to Strong Ad Revenue Growth & MORE
Meanwhile, S4 Capital joins Amazon’s Climate Pledge initiative.
February 15, 2021
Advertising:
Creative Picks | 15 Feb | Reddit, Amazon, Tide
Ritwika Gupta reviews ads by Reddit, Amazon and Tide.
February 13, 2021
Advertising:
Melt TV | Episode 105 | The Most Enjoyable Ads From Super Bowl LV
Did your favourite commercial make our list?
February 12, 2021
News:
Melt Update | 12 Feb | Balaji Telefilms’ Q3 Revenue Up by 35% & MORE
In other news, Amazon has introduced a feature that lets users search in their own languages on the app.
February 3, 2021
News:
Melt Update | 3 Feb | Jeff Bezos To Step Down as Chief Executive, Amazon & MORE
Meanwhile, Google parent company Alphabet's advertising revenue has jumped by 22% in Q4.