January 13, 2021

News:

Melt Update | 13 Jan | Dentsu International Launches ‘Total Commerce’ in India & MORE

Meanwhile, Amazon has launched Prime Video Mobile Edition – a mobile-only plan in India.

December 31, 2020

News:

Melt Update | 31 Dec | Amazon Acquires Podcast Network, Wondery & MORE

In other news, Raghav Bahl has resigned as managing director of Quint Digital Media.

December 21, 2020

News:

Melt Update | 21 Dec | Electrolux appoints OMG as Media Agency in APAC & MEA & MORE:

Meanwhile, Amazon India appoints Abhishek Mahapatra as Director, Consumer Communications.

December 15, 2020

News:

Melt Update | 15 Dec | Apple Introduces ‘Apple Fitness+’, Amazon Launches ‘Made for You’ & MORE:

Meanwhile, Amazon has launched ‘Made for You’, which lets shoppers create a custom T-shirt to their exact measurements.

November 17, 2020

News:

Melt Update | 17 Nov | WPP launches VMLY&R COMMERCE and MORE

Meanwhile, Omnicom Media Group has announced the official expansion of Fuse, OMG’s market-leading sport and entertainment practice, across Asia-Pacific.

November 8, 2020

Advertising:

Creative Picks | 9 November 2020 | Pond’s, Amazon, Birla White

November 1, 2020

Advertising:

Creative Picks | 2 November 2020 | Argos, Apple & Amazon

Ritwika Gupta reviews ads by Argos, Apple and Amazon.

October 30, 2020

News:

Melt Update |30 Oct | Google, Amazon, Facebook, Twitter Post Strong Revenue as Ad Sales Pick Up & MORE

Meanwhile, Havas Group India has elevated Mohit Joshi to Chief Executive Officer of Havas Media Group with immediate effect.

October 22, 2020

News:

Melt Update | 22 Oct | Zee Announces Strategic Restructuring In Line With Its ‘ZEE 4.0 Strategy’

In other news, Amazon India has announced that it allow employees to work from home (WFH) until June-end 2021.

September 25, 2020

News:

Melt Update | 25 Sep | IBF Appoints K. Madhavan As New President & MORE:

Meanwhile, GroupM and Facebook come together to launch an industry-first media playbook for advertisers and marketers.