August 1, 2024

Blogs:

The Evolution Of OOH Advertising In India

January 10, 2023

News:

Melt Update | 10 Jan | Messi says “Namaste India” for BYJU’S and MORE

Meanwhile, Amul's RS Sodhi exits, Jayen Mehta takes interim charge.

October 7, 2022

News:

Melt Update | 3 October | Amul pads up for Argentina Football Team and MORE

Meanwhile, ZEE completes 30 years in India.

September 4, 2021

Marketing:

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.

August 28, 2021

Marketing:

Melt TV | Episode 132 | Learning From Amul’s History

"All our decisions are driven by our core values."

January 30, 2021

Marketing:

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

From lessons in leadership, to marketing, media and communication tips and much more.

April 13, 2020

Marketing:

Creative Picks | 13 April 2020 | Marketing Initiatives | Amul, Burger King, Manulife

Ritwika Gupta reviews marketing initiatives by Amul, Burger King and Manulife.

August 6, 2019

Marketing:

Zee MELT 2019 | The unorthodox thinking that makes Amul the leading FMCG company in India

RS Sodhi on the secret sauce that fuels Amul.

June 12, 2019

Advertising:

Melt TV | Episode 33 | Rahul da Cunha

Rahul da Cunha can't take a holiday. And it's because of you.

November 14, 2017

Marketing:

Amul’s RS Sodhi: “Marketing Is Simple”

RS Sodhi helps us understand how GCMMF became India’s largest food product marketing organization, hawking a slew of brands in over 450 stock-keeping units.