Anant Rangaswami

Articles in Anant Rangaswami

News:

Melt Update | 13 October | Publicis Groupe parts ways with Global CMO Justin Billingsley and MORE

Meanwhile, M.Ad School Of Ideas announces scholarship dedicated to the late Anant Rangaswami.

News:

Melt Update | 24 May | R.I.P. Anant Rangaswami

Kyoorius and MELT deeply mourn the demise of Anant Rangaswami, who among several roles, also served as Editor of MELT.

Media:

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."

Advertising:

Melt TV | Episode 160 | Roopak Saluja

“Production companies / content studios can help bridge the gap in branded entertainment.”

Advertising:

Melt TV | Episode 159 | DDB Mudra Group’s Aditya Kanthy & Rahul Mathew

"Clients today want unexpected work that works."

Advertising:

Melt TV | Episode 158 | Schbang’s Akshay Gurnani & Sohil Karia

"The need of the hour is fast creativity and fast content."

Media:

Melt TV | Episode 157 | Sam Balsara

The report estimates that India will continue to be the fastest-growing advertising market in the world, while Global AdEx is estimated to grow at 11%.

Marketing:

Melt TV | Episode 156 | #CreativeComeback | Deepika Warrier

"Life happens. Babies are born, we get cancer, our parents age and need us. These life experiences make creativity richer and deeper."

Marketing:

Melt TV | Episode 155 | Anil Viswanathan

Marketing to a Gen Z audience using QR codes, the art of casting and more.

Marketing:

Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)

The challenge of building a global brand from India.